Tuturan Hinaan dan Makian Pembeli dalam Interaksi Jual Beli pada Kolom Ulasan Tiktok Shop: Kajian Pragmatik Siber

  • Moh. Agus Kurniawan Universitas Islam Negeri Madura, Indonesia
  • Agus Purnomo Ahmad Putikadyanto Universitas Islam Negeri Madura, Indonesia
DOI: https://doi.org/10.53769/deiktis.v6i3.4437
Keywords: insult, abusive speech, complaint, cyberpragmatics, TikTok Shop

Abstract

This study examines insult and abusive speech as the highest severity level of consumer complaints in the Olshtain and Weinbach complaint severity scale within buyer-seller interactions on TikTok Shop review columns. Using a descriptive qualitative approach within a cyberpragmatics framework, data were collected from the review columns of two TikTok Shop accounts, @mayazaskiakosmetik and @lisaolshope1, through documentation and direct observation on the digital platform. Of 161 complaint data identified, 13 data (8.1%) were categorized as insult or abusive speech. The analysis reveals that insult and abusive speech in TikTok Shop reviews are characterized by the use of offensive words, degrading comparisons, personal expletives, and direct verbal attacks against sellers or products. These utterances function as expressions of extreme anger that exceed the bounds of dissatisfaction expression and constitute highly face-threatening acts. The findings contribute to the development of cyberpragmatics studies, particularly in understanding the dynamics of aggressive speech in digital commerce ecosystems.

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Published
2026-09-30
How to Cite
Kurniawan, M. A., & Putikadyanto, A. P. A. (2026). Tuturan Hinaan dan Makian Pembeli dalam Interaksi Jual Beli pada Kolom Ulasan Tiktok Shop: Kajian Pragmatik Siber. DEIKTIS: Jurnal Pendidikan, Bahasa Dan Sastra, 6(3), 4569-4577. https://doi.org/10.53769/deiktis.v6i3.4437
Issue
Vol. 6 No. 3 (2026)
Section
Articles

Copyright (c) 2026 Moh. Agus Kurniawan, Agus Purnomo Ahmad Putikadyanto

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